REDBUS MEDIA GROUP
Brand & Visual Identity, OOH Advertising, Marketing
Redbus Media Group operates several highly targeted destination-based Out of Home networks. They work with the UK’s leading agencies and brands to deliver effective and flexible advertising campaigns.
They are both entrepreneurial and disciplined in their approach to developing and growing businesses, with a team that is experienced in out-of-home advertising, operations, logistics, finance and management.
My brief was to update the existing Redbus Media Group brand and create a more current, vibrant and exciting image. I did this by using colour to individualise each network and tying them together using typography and graphic patterns, which are inspired by road markings and signs.
