KEVIN PIETERSEN ACADEMY
Brand & Visual Identity, Motion Graphics, Concepting
Kevin Pietersen, one of the most iconic sporting figures in the cricketing world, is embarking on a mission to develop the next generation of cricketers and to give children the hope of a brighter future.
My brief was to create a dynamic, vibrant brand that engages any aspiring cricketer. As an academy which aims to shape and mould each individual, maximising talent and potential, I used different colours growing from a strong solid foundation, into an air of infinity to symbolise the possibilities a good foundation can provide.
Contrasting strong, vibrant gradients with simple typography, I was able to build a brand which excites the younger generation whilst maintaining the sophistication of a top end experience.
